PORTFOLIO 2026
WANG YUAN 王 媛

Content Strategist
Brand Marketing
Communications Specialist

10 years of experience in content strategy and brand promotion. Skilled at transforming deep insights from consumer and lifestyle sectors into compelling brand narratives for domestic and international audiences, combining social trends to create highly viral content.
Led the podcast "Got Connections" from scratch to 10K+ subscribers within one year, successfully establishing long-term collaborations with external KOLs and cultural IPs.
IELTS 7.5 with bilingual brand communication skills and hands-on event planning experience.
Proficient in using AI tools to build efficient workflows.
Contact: wy9063@163.com
Profile
01

Brand Narrative

Integrating brand philosophy into lifestyle narratives, avoiding forced placements. Successfully led business collaboration cases for top domestic and international brands, achieving win-win results for commercial value and content reputation.

Balancing Commerce & Content
Xiaohongshu
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Xiaohongshu (小红书) Case

"Is Playing Frisbee Just for Photos?"

Through in-depth conversations with KOLs, naturally integrating brand activities into lifestyle narratives.

BMW
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BMW Case

The First Batch of Open-minded Beijing Drifters Have Gone to Shenyang for Work

Meticulously exploring the appeal of Shenyang life for young people, naturally introducing highlights of "BMW Shenyang (华晨宝马)", achieving employer branding and talent recruitment goals.

02

Event Planning

Independently planned and executed the "Surprise Short Film Festival (惊喜短片节)" at Sanlian Lifestyle Conference (三联生活方式大会). Invited top Chinese short film studios and emerging directors to share their stories. Partners included FIRST International Film Festival (FIRST青年电影展), Feinaki Beijing Animation Week (费那奇北京动画周), ArrowFactory Doc (箭厂视频), Figure, etc. The two-day, five-session festival attracted tens of thousands of online readers and nearly a thousand on-site attendees.

Event Venue

Surprise Short Film Festival Venue

Guest Panel

Hosting Guest Panel at the Event

Planned, executed, and hosted the meet-and-greet for Sanlian Lifelab's documentary short "How Long Will You Keep Making Pancakes" and set up an on-site pancake stall for guests to experience.

Hosting the team meet-and-greet

Hosting the team meet-and-greet

Event site layout

Event site layout

Guests experiencing pancake making

Guests experiencing pancake making

03

Global Vision

International media work experience with global perspective and cross-cultural communication skills. IELTS 7.5, proficient in bilingual brand promotion and business collaboration.

IELTS 7.5
Work Photo

Work photo from NY Times Chinese website period

04

Podcast Production

Cover

"Got Connections (有点人脉)" Podcast

Led the podcast from zero to one, achieving 10,000+ subscriber milestone. Episodes featured on trending charts, with top episode reaching 80K+ plays. Brand partnerships include: Stand-up Comedy and Friends (脱口秀和Ta的朋友们), FIRST International Film Festival (FIRST青年电影展).

10K+ FANS 80K+ STREAMS
Guest Photo
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In-depth conversations with popular comedians from Stand-up Comedy and Friends (脱口秀和Ta的朋友们)
Chart Performance
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Trending chart performance on Xiaoyuzhou (小宇宙)
05

Viral Articles

Expert at capturing zeitgeist and producing highly shareable content. Through keen insights into lifestyle trend changes, produced multiple viral content products.

100K+ READS
Zhen Ding Ji
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100K+ READS

How Long Before a Shanghai Expat Understands "Zhen Ding Ji"?(Sanlian Lifelab 三联生活实验室)

Starting from current urban emotions, reinterpreting the modern context of heritage food brands and young people's consumption sentiments.

Dao Xiang Cun
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100K+ READS

How Well a Beijing Expat Lives, Only Dao Xiang Cun Knows(Sanlian Lifelab 三联生活实验室)

Starting from details of young people's purchasing behavior, uncovering the deep connection between brands and youth emotional zeitgeist.

Zhou Dongyu
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Celebrity Profile

Zhou Dongyu: Growing at My Own Pace(ELLEMEN)

Through delicate and in-depth interviews, deeply exploring emotional resonance between film characters and modern youth.

06

Vlog Reports

On-camera vlog production for media coverage, creating content related to travel and new consumer sectors

SKP-S Store Visit Vlog
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Visit Vlog

SKP-S Grand Opening Vlog

On-camera vlog for "Entertainment Capital (娱乐资本论)" covering Beijing SKP-S grand opening, showcasing store visit content creation skills.

Ancient Town Vlog
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Visit Vlog

Ancient Town Visit Vlog

On-camera vlog for "Entertainment Capital (娱乐资本论)" covering cultural tourism, documenting ancient town heritage and local culture.

07

Personal Creation

Active on social media platforms like Xiaohongshu (小红书), independently operating original lifestyle content in graphic and video formats. Created "Kitchen Podcast (厨房播客)" series, demonstrating camera presence and content expression skills; lifestyle posts garnered 60,000+ views and nearly 5,000 saves and likes.

60K+ VIEWS
Xiaohongshu Homepage
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Xiaohongshu Profile

A Lifestyle Blogger

Independently operating personal Xiaohongshu account "Wang Gun Gun (王滚滚)", sharing lifestyle and opinions.

Kitchen Podcast
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Spoken Video

"Kitchen Podcast (厨房播客)" Series

Sharing views and life insights in a kitchen setting, showcasing natural and relatable camera presence.

Lifestyle Post
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60K+ VIEWS

Viral Lifestyle Post

Small apartment organization tips received 60,000+ views, nearly 5,000 likes/saves, and ~600 reposts.